How to Market Your Business
Whether you are brand new to the beauty industry or have been in the field for a long time, there is always a need for marketing when it comes to your business. By marketing your business successfully, you will bring in new clients and develop a positive reputation for both yourself and your business. To do this we have pulled together a series of helpful tips that you can put into action quickly and with a low cost.
Assess Your Environment
Take a look at the area in which you carry out your treatments. This could be your spare bedroom or it could be a large salon in the centre of a busy town. First impressions count and therefore you should imagine that you are your customer, walking in for the first time. What can they see? Would they know straight away what treatments you offer? If not then make sure you have posters, leaflets or window stickers from the brands that you use and of the specific treatments. Do the walls need a coat of paint or perhaps the area needs a spring clean? Ask your team to help and make notes of what could be improved. Prioritise these and work through them together.
Branch Out into the Community
Word of mouth is extremely powerful and can be a gift within the beauty industry. ‘I love your lashes, where did you get them done?’ or ‘your new hair style really suits you, how much did it cost you?’ These are questions that are bound to come up when the results are fantastic, but to get those initial customers in you need to start on your doorstep. Offer sample treatments to the businesses around you on their lunch break or drop in discount leaflets to entice them. Be friendly and get to know the people around you. Once your name has been mentioned two or three times, it will start to become one people remember and therefore you are at the forefront of their mind when it comes to treatments.
Find out what charity events are coming up and help out. You could donate some products to a support group, a treatment voucher to a local raffle or just some of your time to help arrange an event. The more your name and products are spread, the bigger the benefits you will see in the long-run.
Create an Online Presence
Another powerful tool when marketing your business is social media. You don’t have to have a website, but of course it does help. If you can’t afford one right now then start with social accounts. Facebook, Instagram and Pinterest are a must for the beauty industry as you can showcase every treatment you complete and tag your customers. They are more likely to like, comment and share meaning their friends will see and the word will begin to spread.
Develop your Existing Customers
Once someone walks through the door, you cannot take it for granted that they will always come to you. As we all know, trends come and go so what it now your most popular treatment may be non-existent next year. Greet them with a smile, offer them a drink (maybe even a glass of wine if they aren’t driving) and make sure they are as comfortable as possible. By creating that relaxing and indulgent experience, they will look forward to coming back time and time again.
Why not introduce them to new treatments too? Once they trust you as a beauty technician you can suggest an alternative look or product to use that you feel would suit them. This could result in them having 2 treatments rather than the 1 every month.
Marketing your business well can be difficult to master but putting some time and effort in can pay off in both the short and long-term. With these tips you can get started on evolving your business into one that is reputable and therefore profitable.
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